This section includes templates for three key financial statements: an income statement, a balance sheet, and a cash-flow statement. Financial plan: It’s important to include a look at your financial projections, including both revenue and expense projections.Logistics and operations plan: Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers.It also covers potential customers’ demographics, sales plan, and your metrics and milestones for success. Marketing plan: How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy.If you do market research for new product lines, it’ll show up in this section of your business plan. It’ll also include any plans for intellectual property, like patent filings or copyright. Products and services: What you sell and the most important features of your products or services. It’ll include a competitive analysis of your industry to address competitors strengths and weaknesses. This section includes everything from estimated market size to your target markets and competitive advantage.
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